BLACK OPAL BRAND RESTAGE
Affordable makeup brand Black Opal has revamped its packaging with a new, more modern look. Though it has introduced a new design, the brand has not reformulated any of its products. The line remains one of the few makeup brands marketed specifically to women of color.
The biggest change in the rebranding is the introduction of a graphic, modern logo, which includes a bolder typeface and stylizes the brand’s name as “Blk/Opl.” Black Opal’s powders have also been updated from a round compact to a square shape, while its lipstick tubes have been updated to an all-black packaging. Though best known for its complexion products for deeper skin tones, the brand also sells lip colors and eye shadows, whose packaging has also been updated to include the new logo and other small design changes.
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