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About Lintons

Lintons is a leading beauty brand in East Africa, founded in 2008 by Dr Joyce Gikunda and Edward Gikunda.  Lintons is on a mission to impact the lives of Africans through beauty.  Currently, Lintons executes this mission though these 4 focus areas; 


Lintons Beauty World, a multichannel retail business that has grown to 30 shops in Nairobi, Mombasa & Kampala offering top of the line skincare, color cosmetics, luxury fragrance and day-spa experience. Through these shops, Lintons not only houses global brands such as Estee Lauder, Clinique, MAC, Clarins, Lancome, Chanel, Dior, but also offers a platform to upcoming local brands and manufacturers to reach a fast growing consumer base.  Customers are increasingly able to access Lintons’ wide range of products via digital channels such as Lintons ECP and Jumia.


Lintons Trade business exclusively distributes global brands in skin, color, fragrance and hair categories such as SheaMoisture, Black Opal, Note Cosmetics, Adopt, L’Occitane, Nimue, Bio Balance to big box retailers, salons, pharmacies and spas across the region.


Lintons Academy is an industry-focused, TVETA accredited beauty college that upskills aspiring beauty professionals, graduates, professional makeup artists, therapists and discerning customers at its unique training facility in Westlands, Nairobi. The Academy bridges the gap to industry by facilitating placements & practicums to large retailers and brands.


Lintons Foundation is a non-profit founded on the values of equal access to opportunity in the fast growing beauty industry.  Through advocacy & partnerships with governments and like-minded social impact organisations such as the Danish Refugee Council, the foundation is able to raise funds, provide scholarships and otherwise unattainable exposure to excluded women and youth in the wider East African region.

Our Purpose 

Lintons envisions a future where Africans are fully awakened to their inner beauty and use this to fearlessly transform the world around them. In this future, “Beauty” is not just a feel good notion, but a high-impact highly-sought-after career pathway, a value chain uplifting many out of poverty and a catalyst stirring growth of local media, agribusiness, manufacturing & services.


Core Values

Lintons is motivated by 3 core values that are foundational to our culture, brand & business:

  • Passion: we love what we do and put our customers needs first

  • Authenticity: we understand trust is earned by offering only legitimate, non-counterfeit products & services, over decades.

  • Innovation: we continuously learn from our customers and partners, solve problems in new ways

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