WHAT IT IS
Get ready for a new level of drama and comfort with L�Absolu Rouge Drama Ink, the new semi-matte lip ink by Lanc�me. 
This matte lipstick delivers intense color in a single stroke.
WHAT IT DOES
Become one with your lips, thanks to our lipstick's revolutionary water in oil emulsion which is 2 times more pigmented, yet 4 times thinner than a traditional lipstick.
The intense matte lip color is long lasting, giving you up to eight hours of wear without transfer or fading.
The ultra thin lipstick texture gives you a bare lip feeling for an all day comfortable wear.
Sixteen lipstick shades of dramatic impact, including star shades French touch, French idol, French Opera and Frenchdressep up in a new luxury signature shape.
L'Absolu Rouge Drama Ink has been designed for a dramatically effortless application.
This semi-matte lipstick's patented applicator leaves precisely the right amount of ink on your lips.
To remove your new matte lip ink, try Lanc�me's Eau Micellaire Douceur, a gentle facial cleanser and makeup remover.
How to apply Drama Ink?
Step 1. Start applying your lip ink from the upper lip, going from the cupid�s bow to the corner of the lip.
Step 2. Repeat on the other side.
Step 3. Follow with the lower lip, gliding from one corner to the other on a single swipe.